Experience wellness in a new way: Our unique treatments are waiting for you!

Your well-being is our motivation
Our day clinic and store are your point of contact for holistic wellness and health issues. We offer a variety of programs and treatments, from weight management and immune system support to essential oils and collagen products.
Our history
Soulé Purevana was founded from a desire to create wellness products rooted in simplicity, intention, and respect for nature. What began as a personal journey toward balanced living evolved into a brand focused on mindful formulation and thoughtful design.
From the beginning, our approach has been guided by quality, transparency, and care. Each product reflects our commitment to using clean ingredients and responsible practices while maintaining a refined and modern aesthetic.
As Soulé Purevana continues to grow, our purpose remains the same — to support everyday well being through products that feel intentional, effective, and honest.
Our dedicated team

Johann
Friedrichs
Managing Director
Johan Friedrichs is the founder and CEO of Puur.

Christina
Habermann
Partner
Christina Habermann is a psychotherapist and has been a partner at Puur since our company was founded in 2008.

Magdalena
Fritz
Partner
With her decades of experience as a doctor of traditional Chinese medicine, Magdalena Fritz has been a partner at Puur since 2011.
You can benefit from our individual health programs!
